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At Little Dutch, we approach your privacy with the same care and attention we apply to our Scandinavian-inspired children’s essentials. This policy explains how we collect, use, and protect your personal information when you visit ukbabylittledutch.com or make a purchase from our online store.

1. Information We Collect

We collect information that helps us provide thoughtful service to modern families worldwide:

  • Personal Details: Name, email address, shipping/billing address, and phone number when you create an account or place an order
  • Payment Information: Credit card details (processed securely through our PCI-compliant partners) or PayPal account information
  • Order History: Products purchased, preferences, and wish lists
  • Device & Browsing Data: IP address, browser type, and pages visited to improve your shopping experience
  • Communications: Emails, chat transcripts, and feedback you share with our Manchester-based team

2. How We Use Your Information

Your data helps us maintain the premium experience you expect from Little Dutch:

  • Process orders and deliver your Scandinavian-style children’s essentials worldwide
  • Provide customer support with the same care we apply to our nursery collections
  • Improve our website and product offerings based on your preferences
  • Send service-related communications (order confirmations, shipping updates)
  • With consent, share news about new arrivals like our Floral Dream or Gender Neutral Nursery collections
  • Prevent fraud and maintain security standards that match our product quality

3. Data Sharing & Disclosure

We treat your information with the discretion of our heirloom-quality products:

  • Service Providers: Trusted partners who assist with payment processing (Visa, MasterCard, PayPal), shipping, and IT services
  • Legal Compliance: When required by law or to protect our rights
  • Business Transfers: In connection with mergers or acquisitions, with appropriate privacy protections
  • Never: Sold to third-party marketers without explicit consent

4. Data Storage & Security

We safeguard your data with the same standards we apply to our organic cotton babywear:

  • Industry-standard 256-bit SSL encryption for all transactions
  • PCI-DSS compliant payment processing
  • Secure servers located in the UK and EU
  • Regular security audits and access controls
  • Data retention only as long as necessary for the purposes collected

5. Your Rights

You have control over your information, just as you do when selecting from our thoughtfully designed collections:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request erasure where legally permissible
  • Restriction: Limit how we use your data
  • Objection: Opt-out of marketing communications
  • Portability: Receive your data in a structured format

To exercise these rights, contact us at [email protected].

6. Cookies & Tracking Technologies

Our website uses cookies as thoughtfully as we design our children’s essentials:

  • Essential Cookies: Enable core functions like shopping cart and secure checkout
  • Performance Cookies: Help us improve site speed and navigation
  • Functional Cookies: Remember preferences like currency and language
  • Marketing Cookies: With consent, show relevant offers for products like our Bathtime or Outdoor Play collections

You can manage cookie preferences through your browser settings or our cookie consent tool.

7. International Transfers

As we serve families across 150+ countries (excluding some Asian and remote regions), your data may be transferred outside your home country with appropriate safeguards in place.

8. Children’s Privacy

While we specialize in baby care and children’s clothing, our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy as our collections evolve. Significant changes will be communicated through our website or email.

10. Contact Us

For privacy questions, contact our Manchester-based team:

Little Dutch
28 Princess St, Manchester, GB M7I 7FO
Email: [email protected]

With care,
The Little Dutch Team